The tech industry is often dynamic, given that there are unique and rare interventions, hence the emergence of new technology. There are a number of trends that have affected technology, and as a result, the display in exhibitions, trade shows and retail sectors have to be dynamic.
This is the role of modular stands – they enable great flexibility, controllability and simple configuration. In this blog, we will discuss what modular stands are in detail, their various benefits, types of modular stands, and some critical points to bear in mind while choosing the right ones for the tech sector.
Advantages of Portable Stands for Employers in the Technology Industry
There are several advantages of using modular stands in the tech industry:
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Adaptability: Tech brands can adjust to the stand design depending on a new product launch, branding, or display goals. Extra shelves, panels and options are available to expand and develop the stand over time.
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Portability: Modular stand structures can be disassembled into small sections that are easier to carry from one trade show venue to another. This goes a long way towards reducing the amount that has to be spent on shipping.
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Durability: Aluminum and steel frames last longer than custom booth builds, and it is relatively easier to find these materials than wood. Subsystems can also be updated individually in case of a problem with a specific component.
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Cost-Effectiveness: Modular stands are more cost-effective than custom ones due to less need for investment at the start. Setting up the exhibit can also be done without the help of other labor and tools, thus reducing assembly costs.
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Quick Turnarounds: New pieces can be purchased and installed alongside working pieces to allow for short-notice updates of the displays for later industry events.
Types of Modular Stands for the Tech Industry
Modular stands have shifted in design and usage for various needs in the technology sector. Key types of modular stands are:
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Portable Displays
Modular transportable displays tackle the issue of durable but lightweight and compact exhibiting systems. The push-fit fabric graphic integrates into aluminum frames to create modularity of 10 ft, 20 ft and 30 ft inline booth setup. It would be useful for an organization that transports displays to different trade show locations.
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Modular Inline Booths
Inline modular booths are fitted to a straight exhibit space that measures 10 ft deep. Rigid wall panels are joined by simple means to form the back wall and sidewalls of the vehicle. Perfect for tech companies that do not necessarily need to create an immersive experience for the consumer but instead aim to sell products and have business meetings with the buyer.
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Modular Island Booths
Open space displays are more extensive than 20ft x 20ft, enabling all side exposures. Recipient design enhances access for demos and presentations in modular construction. Organizations in the tech industry releasing new products find accommodating the devices in the large, lighted area easier.
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Double Decker Modular Booths
Double-decker booths are formed by assembling modular structures which form a two-story booth platform. Demos and meetings are found at the lower level, while the upper level is designed to display the visuals of products. It is beneficial when designing an animal encounter or a theme park where visitors interact with animals or certain attractions.
Tech Industry Stand Design Considerations
Branding
– Modular stands provide branded facade messaging both horizontally and in the vertical plane. Brand images and logos that are incorporated into shelving headers or backlit graphics are used to enhance branding.
– Parts and accessories follow the corporate standards of color and tone schemes as well as the style.
Product Display
– Tablet holders, phone cradles, and charging stations are among the accessories that show how tech products work interactively.
– Some of the unique characteristics include monitoring arms that hold the devices in place, shelves that can be moveable, and secure cases for holding the devices.
– Lack of lighting is sufficient to emphasize the primary products, and information countertops help buyers.
Functionality
– Meeting and demonstration space is optimized by having many small, interchangeable structures on the floor.
– They are used to store and display inventory, promotional material, and personal belongings with the aim of hiding them from sight.
– Multi-level stands increase capacity by adding lower and upper exhibit areas, typically the ground floor and mezzanine.
Sustainability
– Modular stands are built with construction components that can be reused, thus having low wastage during an event.
– It is important to select suppliers with environmentally friendly materials and activity status.
– Components must be modular and easily reconfigured in the future for new layouts and sizes.
Mobility
– This design solution involves lockable castors that are incorporated under frame components to ensure that they can be moved around within the booth area.
– Carriages to store the dismantled parts for easier transferring between halls.
Choose Your Modular Stands Carefully: Additional Considerations
When choosing modular stands for tech events and shows, some key aspects to evaluate are:
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Floor Plan Dimensions: Select the appropriate stand sizes based on available access floor spaces length, width, and height measurements available. Consider barriers that exist in the building fabric.
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Product Display Requirements: Place emphasis on how the product is sold and used/consumed by the buyers. Assess the requirements of display fixtures for new products, such as the prototypes and the currently existing branded lines.
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Interactivity: Visiting technology fairs requires active participation. Assess the viability of having interaction zones, theaters, VR demonstrations, etc., considering the foot traffic they are likely to attract.
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Budget: Modular stands are cheaper than conventional ones but include factors for extras, customizing, power and lighting, and furniture. Long-term amortization of the displays should be used to define the budgets.
The Bottom Line
Technological brands can use modular stands to assemble unique and flexible exhibiting zones quickly at industry events. They are portable, durable, cost-efficient and versatile, perfect for companies in the technology sector that frequently showcase their products.
There are specific points that should be considered by the companies that attend various trade shows and events regarding the purchase/rental of modular displays, namely, the extent of the need for such a display and the frequency of attendance at events.
