Today, modular stands have gained high popularity as they offer more flexibility and convenience than other kinds of stands. Since the modular stands are less expensive and can be adapted to suit the requirements of particular events, clients, and their targets, they are a good solution. This blog post discusses key elements of utilizing modular stands and proper customization of that type of stand to achieve certain goals for different events.
Setting Specific Goals
Ensure that you have set some goals for each event you attend to evaluate effectiveness afterward. Some examples include:
-
Trade shows: Creating awareness, getting inquiries, forming a connection, closing a sale, and showcasing product features.
-
Conferences: Generating new ideas, forming strategic alliances, and creating images.
-
Festivals: Awards, community, email sign-ups, donations.
Next, focus on selecting modular sub-components that proactively contribute to goals that have already been set. For instance, if your aim is to gauge the quantity of leads, it is advisable to have a contact signup sheet within a simple reach.
Choosing Materials for Adaptability
The flexibility of modular stands is that the parts that are fixed to the frame can be changed to alter the overall appearance. When selecting your original stand, consider materials that can easily be reused in various configurations:
-
Aluminum extrusion framing: Easy to transport due to its lightweight, and it can be elongated or reduced in size to accommodate new structures.
-
Modular components: Can drop in an extra layer of fabric, plexiglass, wood, or the like and swap it out for a different color, graphic, size, etc.
-
Shelving and accessories: This involves increasing or decreasing shelving, counters, cabinets, and several other things.
Design Changes: Adjusting Layouts and Company Footprint
In most cases, the modular standalone’s floor plan and dimensions are adjustable to suit any place or event. Consider these adaptable elements when designing:
-
Outer edges or perimeters of the stand: Relocate frames in order to extend or reduce the area occupied by the stand.
-
Equipment: Change or increase/decrease the number of tables, kiosks, display cases, etc., depending on available space.
-
Multi-level: Involve the use of stairs, ramps, and platforms to move up or down depending on the available ceiling height.
-
Open floor plan: Flexibility is key: keep the interior space open to add or remove areas depending on demand.
-
Portable barriers: Subdivide spaces that require delimitation and separate compact meeting spaces with folding partitions.
How to Adapt Your Modular Stand for the Events And the Audience
That said, it’s now time to look at how you can target specific markets or audiences and the ways in which modular stands can be adapted to suit the various event formats.
Healthcare Events
Major conventions and trade fairs for health care are held where new technology and services are introduced. Adapt your stand with:
-
Privacy walls – Such as demanding private areas.
-
Flooring & Wall Cladding – Opt for smooth panels, which do not have any gaps or holes and should be easy to clean.
-
Techno-graphic interfaces – Use the displays to show and play the demonstrations and simulations.
The following lesson applicable to healthcare is that marketing messaging can never be arbitrary, as there are strict rules when it comes to what can be said.
Career Fairs
Making talent show interest in the company is important when conducting campus and job seeker fairs. Make your booth employer-friendly with:
-
Visibility – Ensure that the space is visible to everyone with a reason to enter it.
-
Swag – Using promotional items to influence people to visit the booth.
-
Employee advocates – Allow employees to share information concerning workplace culture.
-
Multimedia – Display and use clips and information that reflect actual work environments.
Food and Hospitality Events
When using the services of a caterer, displaying food products, or presenting a hospitality company, one needs to consider the appearance of the food. Visitors will be enticed by:
-
Kitchen/bar demo – Furnish cooking appliances and/or bartending demonstrations.
-
Menu/table display – Include settings and proper settings for tables, cutleries, and tablecloths, among others.
-
Ingredient portrayals – Use of backlit panels to present food products in an aesthetic manner.
-
Cafe seating – This means providing tables that can be used in group discussions or as common seating arrangements.
Adapting Graphics and Messaging
A simple way to be adopted to give your modular stand a complete makeover is to change the graphics and images. Consider these tips:
-
Reusable fabric graphics: One can print several graphic wraps that will slip onto the existing surface.
-
Magnetic signs: One could write the titles or messages on magnetic sheets and place them on metal hangers.
-
Variable displays: One should include monitors and tablets to display moving images and videos in the design.
-
Custom decals: To avoid permanent placement, use banner paper, vinyl die cuts, and stickers to make the designs temporary.
Customizing for Brand Identity
Your modular stand should also be a representation of your company and all primary values at any event. Consider customization in three key areas:
Visual Design
Signage, colors used, illumination, and graphics should reflect the organizational brand image guide. For instance, a company that seeks to promote environmental concerns may incorporate aspects such as green walls, natural textures, and simple images.
User Experience
Develop an easily navigable environment to accommodate attendees’ requirements. A high-tech firm might offer power charging capabilities and real-time product demonstrations.
Messaging
Emphasize the strengths and the useful information you would like visitors to receive through various forms of signage and other materials. A charitable organization could use facts about their cause and present them with the help of infographics.
Thus, it increases brand identity elements in the modular stand and makes your organization’s name familiar and easily recognizable.
Wrapping Up
We must mention that with intelligent engineering and element interchangeability, they can be modified and rearranged depending on the particular industry. To get started on the concept of how your modular exhibit might morph to suit any number of people and events, use the tips in this blog. When employing flexibility from the onset, virtually all aspects of the business or organization can be adapted in some way or another.
