Startups use Modular stands extensively as they look to present their business at an exhibition or trade show in an appealing manner. Since the modular stands can be planned and rearranged to the preferences of the attending startups, and due to their on-floor character, the modular stands contribute to an interactive experience for the attendees. In contrast, the startups can set up in a manner that helps them promote themselves.
This article looks at the ways that new businesses seeking marketing opportunities can effectively leverage modular stands during exhibitions.
Define What You Want to Achieve
Owing to its flexibility, modular stands are the most effective tool for creating the necessary atmosphere and brand image of any size. Are you seeking to sell a product, gain leads or inquiries, raise awareness, or introduce a new product to the market? To achieve the defined goals, ensure that the concepts and activities associated with the modular stand are well-aligned.
Modular stands can be configured as per the budget constraints of any event. Determine the amount of money you are willing to spend on the cost of the stand and other items, including furniture, lighting, digital screens, etc. Develop a budgetary allocation for the stand and what is inside.
Choose the Suitable Modular Stand Design for Your Brand
This underscores the importance of selecting the most suitable modular stand design.
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Emphasize the openness of the stall layout to provide adequate aisle space that draws the people to your stall. Ideally, pick three sides for an open space at a minimum.
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Choose a design that is neat, sleek, and much more professional to match the company’s brand. Ensure that you maintain the colors and the textures of the floor.
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Integrate them into the design by including backlit panels, shelves, brochure holders, and meeting spaces. Emphasize some of the important products or services provided by the firm.
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Rental of LCD screens to screen promotional videos or other presentation material. Other features are also useful; thus, interactive screens can be useful, too.
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When you are branding the stand, be flexible on the type of name you should give your brand or the logo you should use. You can also incorporate cut-outs, digital prints, or any acrylic text.
Train Your Stand Staff
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Inform your staff of the latest products, highlights, and actions related to visitors.
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To further enhance the above skills, the staffs should be encouraged to undertake role plays to develop their public interaction and problem-solving abilities.
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Teach them the proper conduct when standing, especially how they appear and talk, and the general conduct expected of them when serving.
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Equip them with specifics such as the location of the facilities and other assets to respond to visitors’ inquiries.
Select the Right Design and Dimension
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The stand size also depends on the number of products, expected attendees, and activities they wish to undertake. Usually, it ranges from 9 to 36 sqm, which is suitable for startups because they require a small space to start their business and grow.
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This has to do with the choice of stand location, such as inline stand, corner stand, island stand, etc., based on footfall preferences. The coast and Peninsula stand as major attractions for tourists from all sides.
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Select features of a stand, such as walls, counters, meeting places, display shelves, cabinets and chairs, etc., according to your needs.
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Employ the use of bright and cheerful colors, cutting-edge shapes, and graphics that reflect your brand’s personality.
Leverage Customization Options
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Modular stands afford great flexibility regarding structural configuration, dimensions, and erect height. These should match the size of your booth and the area where you plan to set up your booth.
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Try different types of formations with Octanorm and panel cut out, hanging frames, slanting shelves, and platforms.
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Depending on the necessity of each, you may or may not include counters, meeting pods, and storage or lockers.
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They should be adapted to fit the specific branding story, choosing graphic elements, colors, textures, lighting, and fabrics.
Leverage Scalability & Reusability
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Modular stands are particularly appreciated for their flexibility when adding or removing segments to cover other events. The plan displays accordingly.
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High-quality reusable stands, furniture, and fixtures should be used so that they last longer and incur fewer expenses.
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Only rent specific items like digital screens for certain occasions. Based on the analysis above, there is a possibility of slightly shifting the focus towards rented modules to ensure that the ratio of owned and rented modules is optimal.
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Remove or trade out existing modules that are no longer relevant to future organizational requirements. This ensures optimal utilization.
Establish Value for Your Brand
First, make sure your presence is seen and heard and provide value.
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Promote your participation and stand on social media platforms or by sending out emails and/or paid ads.
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Promote periodic standing activities, new products, and special scheduling to create booth traffic.
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Promote favorite shows and provide free souvenir discount coupons to bring in the crowd.
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Collect the visitor’s information for future prospecting through registration and surveys organized during the event as well as the networking sessions.
Strategies for Best Pre-Show and Post-Show Management
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It is advisable to plan for the event in advance to get adequate time to prepare for it. Please make orders for your custom stands at least two to three months in advance.
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Some integrated displays may require 1-2 months before the actual event, where the vendor must receive branded graphics and content.
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Check that all the elements have been assembled correctly, are sufficiently illuminated, and work fine before the start of the show. Assign booth duty schedules.
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It is essential to take down the exhibit with great care after the event. Keep unused, unaltered modules on hand for future use, ideally in their original form.
The Bottom Line
Modular stands offer an efficient way for startups to establish their visibility and secure the attention of a relevant audience throughout trade shows. Thus, it remains possible to plan the stand design, activities, promotions, and measurements that would be beneficial for achieving startup objectives and making the exhibitors’ presence more effective in growing them.
